Martha Stewart partnered with Tito’s Handmade Vodka on a new campaign focused on how to put the vodka to good use during Dry January. A 60-second spot staring Stewart shows her using the vodka for household chores and cooking, though she ultimately gives up in favor of a martini. Chromista director, Gavin Bellour helmed this ambitious shoot in minimal time with a brilliant result.


 

Deliverables: TV and social

Role: Executive Producer

Director: Gavin Bellour

Production Company: Classified Pictures